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 Who We Are 

GrowOptimism helps identify and develop more optimistic people.

GrowOptimism provides a simple, fast and reliable test to help you identify people with more optimistic perspectives.


Laura Heft, Ph.D. is the founder and CEO of GrowOptimism, LLC.  She has extensive experience working in Fortune 500 companies on selection, assessment, and development with over 35 different tests and assessments.  Her Ph.D. in Industrial/Organizational Psychology is from the University of Missouri, St. Louis. 

What I’ve really learned over time is that optimism is a very, very important part of leadership.

Robert Iger, CEO, Disney

Success consists of going from failure to failure without loss of enthusiasm.

Sir Winston Churchill

Perpetual optimism is a force multiplier.

Colin Powell